Privacy Policy

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At Wayfair, we respect the privacy rights and personal data of everyone who visits our site. This policy explains how we collect, use, share, and protect information when you shop with us. We tried to keep it readable, but full of the details you care about when it comes to your privacy!

Information We Collect

To provide and optimize our services, we collect certain information when you use our site or interact with us. Let’s break it down by category:

Account Registration

If you register an account, we collect info like your name, email, password, birthdate, address, etc. This allows us to setup and maintain your account, process orders, and better serve you.

Ordering & Payment

We collect data to process transactions like:

  • Contact/billing/shipping address
  • Payment card number, security code, expiration
  • Order details, purchase history, etc.


We collect contact info like email or phone number when you interact with our reps via chat, email, call center, social media, surveys, etc. so we can connect with you, understand your needs and improve our service.

Device & Location

We automatically collect things like:

  • IP address
  • Device type, operating system, settings
  • Coarse location info (city, state) based on IP
  • Site pages visited and content viewed
  • Site performance, errors, traffic data

This lets us deliver content correctly, optimize site functionality, monitor security, enable features based on location, etc. Exact GPS location is only collected with your consent for delivery purposes.

Cookies & Tracking Technologies

Like most sites, we utilize cookies, web beacons, tags, scripts, local storage, and similar tech to provide and analyze our services. Things like:

  • Remembering your account login details
  • Understanding site usage, engagement, campaigns, and conversions
  • Saving items in your cart between sessions
  • Serving targeted promotions, content and ads on our site or on third party sites. Third party tracking technologies also help provide relevant marketing.
  • Analyzing site traffic and trends to improve your experience

You can manage cookie preferences through your browser settings and our Cookie Consent tool.

Content You Provide

When you interact with our site, we collect content you voluntarily provide like product reviews, Q&As, photos, forum/community posts, contest entries, etc. User-generated content helps others make informed decisions.

Sweepstakes or Promotions

For some giveaways, contests, or promotions, we may require info like name, contact info, age, interests, etc. to manage the promotion, notify winners, or determine eligibility.

Social Media

If you interact with our social media accounts, we may collect info from your profiles like name, handle, gender, networks, etc. This helps us recognize you, prevent fraud, customize experiences, improve our services, and enable social sharing functionality.

How We Use Your Information

How do we use all this data? Here are some of the ways:

  • Process orders and manage your account
  • Send order/shipping confirmations, invoices, notifications, requests
  • Provide products, services, and support you request
  • Communicate about orders, products, services, updates, promotions, events and manage our relationship
  • Analyze how users interact with the site to improve experiences and offerings
  • Provide tailored site experience and relevant promotions/recommendations
  • Prevent and detect fraud, abuse, security risks
  • Debug issues and optimize performance
  • Maintain legal and regulatory requirements
  • Defend legal rights and comply with regulations
  • Enable social sharing functionalities

How We Share Your Information

We only share your data with others in the following scenarios:

  • Service Providers: To assist us in providing services, we share data with providers performing services on our behalf – payment processing, shipping, email distribution, data hosting, surveys, analytics, marketing, etc. They may only use the data as instructed by us and must comply with confidentiality agreements.
  • Business Transfers: In the event Wayfair goes through a business transition like a merger, acquisition, reorganization, bankruptcy, or sale of some or all assets, we may need to transfer some or all personal information to relevant parties.
  • Legal Reasons: We may disclose information if required for subpoenas, court orders, legal process, or other law enforcement needs. We may also share with organizations as needed to protect our legal rights, users, systems, or company.
  • Consent: With your consent, we may share information with third parties outside Wayfair. This could be with social media sites when you connect your accounts or allow logins, with marketing partners to serve you ads on non-Wayfair sites, etc.

We do not sell, share, rent or trade personal information to third parties for their direct marketing purposes without your explicit consent.

Data Retention

We keep your information only as long as needed for business, tax or legal purposes, then we delete it. We may anonymize and aggregate data to analyze trends, usage, etc. in order to improve our services. Aggregated/anonymized data does not contain identifiable details.


We may show you targeted promotions for products or services you might like based on your use of Wayfair and third party sites/apps. Here’s how those work:

Site Advertising: To show you relevant promotions and improve our service, we may use data like your recent site activity and purchases to infer your preferences and determine which promotions might be of interest.

Third Party Advertising: Third party ad partners like social media platforms, ad networks, and ad exchanges may collect data from your use of Wayfair like browsing activity. They may use this to show Wayfair promotions on other sites and apps. We ensure appropriate data privacy protections are in place when sharing any data with third party advertisers.

We also work with analytics providers to measure the effectiveness of advertising campaigns and promote our services. These providers help us understand data like number of ad impressions, interactions, click throughs, actions taken, etc. We use aggregated audience insights to improve our marketing campaigns without identifying individuals.

You can opt out of interest based advertising through settings in your browser or device, or by contacting the third parties directly. Note this will not stop advertising altogether, but will limit the tailored ads you experience.

Third Party Services

We integrate services from third party sites like social media plugins, embedded videos, maps, reviews, etc. These sites may collect data when you interact with their services on Wayfair. This data is controlled by their privacy policies. We encourage you to review their privacy and security policies before use.

Security Safeguards

We utilize a variety of security technologies and procedures to help protect your information from unauthorized access, use or disclosure. For example:

  • Encryption of sensitive financial information
  • Credentialed access to systems storing personal data
  • Monitoring and logging of system access and modification
  • Malware/virus protection and regular vulnerability testing
  • Ongoing security awareness training for employees

While we implement robust protections, no security system can fully eliminate risks. We seek to continuously strengthen our security practices, however we cannot guarantee the security of all data. You play a role too – please use a unique complex password, limit account access, and notify us if you observe any suspicious activity.

Your Data Rights & Choices

We aim to provide reasonable controls allowing you to manage preferences around use of personal data. You have rights to:

Access: You may request details on the personal information we hold for your account. Simply log in and view your account profile.

Rectify: If any of your account information is inaccurate, let us know and we’ll update it. You can directly edit some account data through account settings.

Erase: Need to close your account? Send us a request to delete your personal data. This will cancel your account. Note that we may retain some info as required by law.

Restrict: You may request we restrict use of certain personal information by simply adjusting the relevant settings in your account profile. You may also unsubscribe from marketing communications through profile settings or using opt out links in the communications.

Portability: To port your personal data to another service, send a request and we will compile the information for you in a portable format.

Object: Don’t like how we’re using data? Let us know. You may opt out or object to use of personal data where we rely on our legitimate interests as the legal basis. We’ll reconsider to meet your needs.

We will honor your requested privacy choices except when we’re required by law to process certain personal information. In some cases, limiting use may impact your ability to use aspects of our services.

International Users

Our site is operated in the United States and intended for US users. If you use our site from outside the US, any info you provide will be transmitted and stored in the US under US law.

Data protection and privacy laws may vary between countries. Your use of the site constitutes consent to the transfer and storage of personal data in the US. If you do not consent, cease use of the site.

Children’s Privacy

Our services are meant for an adult audience. We don’t knowingly collect data from children under 13 without parental consent. If you believe we possess any children’s personal data, please contact us to have it deleted.

California Privacy Rights

Under California law, California residents may opt-out of the “sale” of personal information. We don’t sell data for monetary consideration. However, California law has a broad definition of “sale”. To learn more about California privacy rights, visit our California Privacy Disclosure.

Changes to this Policy

As our privacy practices evolve, we may need to update this policy. If we make material changes, we will notify all registered users by email prior to the changes taking effect. We encourage you periodically review for the latest.

Have Privacy Questions?

If you have any questions about our privacy practices, your data rights, or this policy, we’re here to help! Please email us at

Thanks for taking the time to understand how we handle your information. Our goal is to process, store and protect your data in a way that maintains your trust. We hope you enjoy using Wayfair!